BYD Goes All In on Design at Beijing Auto Show
Among the many reasons BYD Co. is now the overwhelming electric vehicle leader in China is its commitment to design. Bloomberg’s Stephen Engle sat down with the carmaker’s head designer, Wolfgang Egger, at the Beijing Auto Show. Egger used to hold the same role at European luxury automakers Audi, Alfa Romeo and Lamborghini. He says he wants to create beautiful and “timeless pieces” at BYD.
Among the many reasons BYD Co. is now the overwhelming electric vehicle leader in China is its commitment to design. Bloomberg’s Stephen Engle sat down with the carmaker’s head designer, Wolfgang Egger, at the Beijing Auto Show. Egger used to hold the same role at European luxury automakers Audi, Alfa Romeo and Lamborghini. He says he wants to create beautiful and “timeless pieces” at BYD.
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