Sony Releases Two New Alpha 7C Series Cameras

Phillimon Sefake

Aug 31, 2023 - 17:21

Sep 1, 2023 - 06:52

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Sony Releases Two New Alpha 7C Series Cameras

Including the Alpha 7CR with 61MP^[i] High-Resolution Sensor and the Alpha 7C II with the latest still image and video performance

JOHANNESBURG, On 30 August 2023 , Sony announces the release of two new additions to the Alpha 7C series of compact full-frame interchangeable lens cameras, the Alpha 7C II and Alpha 7CR. The Alpha 7C II is equipped with a full-frame image sensor with approximately 33.0 effective megapixels and features the latest still image and video functions and performance in a compact and lightweight design (approximately 124mm wide x 71.1mm high x 63.4mm deep and weighs approximately 514 g ^[ii]).

It is the second-generation version of the Alpha 7C series, which is celebrated for its combination of performance and features in a compact size, perfect for a wide range of shooting scenarios such as beautiful travel shots of Table Mountain or gritty street photography in Maboneng. The Alpha 7C II and the Alpha 7CR are the new gold standard for high-performance and spring has never looked as good as it will when shooting with these new state of the art cameras.

The Alpha 7CR is a new compact full-frame interchangeable lens camera, boasting the high-resolution and rich gradation performance of a full-size image sensor with approximately 61.0 effective megapixels, the same sensor found in the Alpha 7R V, into a compact and lightweight body (similar size and weight as the Alpha 7C II², approximately 515 g). In addition to daily snapshots, it easily realises high-quality image capture in a wide variety of settings, such as portrait, wildlife, and landscape photography, realising the combination of extreme high-resolution image capture with mobility and lightweightness.

Both models are equipped with the same AI-processing unit and BIONZ XR® processors found in Sony’s newest interchangeable lens cameras such as the Alpha 7R V and Alpha 6700. Real-time Recognition AF recognises a wide variety of subjects with high accuracy, and 5-axis in-body mage stabilisation provides a seven-step shooting advantage when capturing stills. In terms of video performance, both models support high-quality 4:2:2 10-bit video recording up to 4K60p^[iii] , and both models support Sony’s acclaimed S-Cinetone colour science for rich cinematic video. In addition, they have Active Mode in-body image stabilisation, AI-based auto-framing, digital-audio interface support, and other features that support high-quality video shooting.

As the demand for sending and sharing captured content on social media networks (SNS) has increased, more creators are looking for a combination of compact size and high imaging performance in mirrorless interchangeable lens cameras. With the introduction of the Alpha 7C II and Alpha 7CR, which achieve high mobility and high-quality image expression in a compact size, Sony responds to the wide range of image expressions sought by creators.

Main Features of the Alpha 7C II

Equipped with a full-frame back-illuminated Exmor R® CMOS sensor with approximately 33.0 effective megapixels and the latest BIONZ XR® image processing engine to achieve high imaging performance. For capturing either still images or movies, users can easily enjoy high-quality image capture in a wide range of scenes such as travel and daily snapshots.
Compared to the Alpha 7 IV which is approximately 131.3 mm x 96.4 mm x 79.8 mm and weighs approximately 658 g², the α7C II is up to 22% lighter and has up to 45% less volume.
The standard ISO sensitivities range from 100 to 51200 for both still images and movies (expanded ISO 50 to 204800 for still images), enabling high-sensitivity, noise-free shooting.

Main Features of the Alpha 7CR

Equipped with a full-frame back-illuminated Exmor R® CMOS sensor with approximately 61.0 effective megapixels and the latest BIONZ XR® image processing engine to achieve high-resolution and high-definition imaging performance.
Compared to the Alpha 7R V which is approximately 131.3 mm x 96.9 mm x 82.4 mm and weighs approximately 723 g², the Alpha 7CR is approximately 29% lighter and has approximately 53% less volume.
The standard ISO sensitivity ranges from 100 to 32000 for both still images and movies (expanded ISO 50 to 102400 for still images).
In addition to 7.0-step ^[iv] optical 5-axis in-body image stabilisation, even slight blurring at the 1-pixel level is detected and corrected.
Equipped with a Pixel Shift Multi Shooting that takes multiple images and synthesises them on a PC to create an image with a sense of high resolution.
By combining with the grip extension GP-X2 included with the Alpha 7CR^[v], you can shoot comfortably with a stable hold even when shooting for long periods of time or using a telephoto lens.

Common Features of the Alpha 7C II and Alpha 7CR

1. Compact size and high mobility

Both models are easy to handle and easy to carry. Compact size (both models are approximately 124 mm wide x 71.1mm high x 63.4mm deep) and weigh approximately 514 g² for the Alpha 7C II and approximately 515 g² for the Alpha 7CR. When combined with the wide-angle zoom lens FE 16-35mm F2.8 GM II (model SEL1635GM2) announced today, it achieves the excellent image expression and high-speed AF that are unique to the G Master™ with the brightness of F2.8 at full zoom range. The user can choose their favourite lens from Sony's extensive E-mount series of more than 70 and enjoy a variety of image expressions unique to full size in both still images and movies.

2. AF performance with improved subject recognition performance thanks to the built-in AI processing unit

Equipped with the same AI-processing unit as the Alpha 7R V, it recognises subjects with high accuracy with Real-time Recognition AF. For example, when taking a picture of a person, even if the person takes a complicated pose or their face is hidden, the pose estimation technology can be used to capture and track the subject with high accuracy. In addition to the existing people and animals of the Alpha 7C series, it is now possible to recognise birds, insects, cars, trains, and airplanes as subjects that can be recognised.

3. Advanced video performance

The Alpha 7C II and Alpha 7CR condense high-resolution and detailed video data equivalent to 7K and 6K, respectively, and can output high-quality 4K video. Equipped with S-Log3, which supports a wide latitude of 14+ stops^[vi], it renders rich gradation with little overexposure and underexposure even in scenes with contrast. Also, in Log shooting mode, the LUT imported by the user can be displayed on the camera monitor image, allowing the user to shoot while checking the finished image in post-production. In addition, it is equipped with the S-Cinetone™, a unique Sony feature which can create a cinematic look straight out of the camera without post-processing. Based on Sony's Cinema Line technology, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin colour to deliver cinematic quality. It also features Creative Look, which allows you to easily change the look and feel of video and still images.

4. Operability and connectivity

Equipped with a touch-operable vari-angle LCD monitor, intuitive operation with the latest touch menu supports comfortable shooting. In addition to the front dial that allows the user to assign their favourite functions, the still image/movie/S&Q switch dial, and an XGA high-resolution viewfinder, etc., it is easy to use. It is equipped with a 7.0-step⁴ optical 5-axis in-body image stabilisation to support stable camera work.

In terms of connectivity, the camera is newly compatible with the smartphone application Creators' App^[vii] that easily uploads videos and still images taken with the camera to a cloud service, allowing remote camera operation and image transfer from the camera to mobile devices.

5. Designed with environmentally friendly principles in mind

Over the past 11 years, Sony has replaced approximately 395 tons^[viii] of virgin plastic with recycled plastic in digital cameras and digital video cameras. Recycled materials, including SORPLAS™^[ix], are used for the camera body, reducing environmental impact without sacrificing functionality. In addition to being equipped with Sony’s Screen Reader function^[x]that reads menus and video playback screens aloud to assist operations, a new menu Magnify Display function has been added to support the creative activities of a variety of creators.

Availability

The new Alpha 7C II and Alpha 7CR will be available in South Africa from September 2023.

For detailed product information on the Alpha 7C II, please visit:

Camera Only:

https://www.sony.com/za/electronics/interchangeable-lens-cameras/ilce-7cm2?utm_source=0&utm_medium=0&utm_campaign=0&utm_term=-----&utm_content=-&cid=pr-ga-20092

For detailed product information on the Alpha 7CR, please visit:

Camera Only:

https://www.sony.com/za/electronics/interchangeable-lens-cameras/ilce-7cr?utm_source=0&utm_medium=0&utm_campaign=0&utm_term=-----&utm_content=-&cid=pr-ga-20092

Launch video of the new Alpha 7C II and Alpha 7CR can be viewed here: https://youtu.be/0YT2d3aUBL0

Exclusive stories and exciting new content shot with the new Alpha 7C II and Alpha 7CR and Sony's other imaging products can be found at https://alphauniverse.sony-asia.com/, a site created to educate and inspire all fans and customers of Sony α - Alpha brand.

About Sony Middle East and Africa:

Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centers reinforce Sony’s presence in key markets in the region.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision to “continue to deliver Kando and Anshin(*) to people and society across the world through the pursuit of technology and new challenges,” Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. For more information, visit: http://www.sony.net/

* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust.

For media enquiries, please contact:

Tribeca Public Relations
Vergas Mabunda - Account Executive

Office: ‪+27 11 208 5500‬

Email: sony@tribecapr.co.za

Vergas Mabunda